YourStory registered a revenue of $3.4 million for Y2020
Q: Ever wondered how they make money?
A: Advertorial, meaning Advertisements disguised as Editorial content
Yourstory’s 80% of revenue came from this, i.e. Rs 20 crore
Q: If you are a startup, how much does it cost to get featured on YourStory?
A: Its starts at Rs 2 lakh (+GST)
For higher budget startups, an interview/video content costs start at Rs 30 lakh
Q: What does the startup get in return?
A: 1 newsletter (1.8 Lakh subscribers)
2 times social media promotion (Linkedin, Facebook, Twitter)
Min. 250,000 impressions
Q: What else does the startup get paying such hefty money?
A: Credibility: boast around that you got featured by YourStory
Q: How do you, a reader of YourStory differentiate between an ACTUAL editorial & useless PAID content?
A: Look for phrases like: “Brand publisher”, “Powered by ABC” etc…
These are mostly paid content
Wikipedia says: “YourStory seems to be a PR publishing platform (thinly) masquerading as a legitimate news site”
Credits: The Ken
